Website Design is the process of creating a new website that best suits your business or purpose. There are various steps you need to consider when building a new site; our article provides a helpful guide for would-be web designers. Once you identify the value of your business, there is an important question you need to ask yourself. Should you hire a web designer or build one yourself? The basic answer to the questions is your budget; you can hire someone to do all the work instead of learning all the ins and outs of building a website. Alternatively, creating a site can relatively be easy to understand and will give you the necessary skills to fully maximize your online marketing endeavors.
Identify the Primary Goal and Strategy of your Website
The first and arguably, the most crucial step is to identify the primary purpose of your website. Are you building an inbound marketing site designed to bring in new customers for your business? Do you need an eCommerce website to create a catalog of products you’re selling? A personal blog where you curate your many stories and adventures. There are many more website options and knowing what you offer and how you want your website to market them is an important starting point.
Find your Market
Once you’ve decided on your website goals, its time to work on the next step, you need to find out if there is a market for what you’re selling. No amount of effort or money you put into your website will change the fact that if there is no demand for your product or service, you won’t get any customers no matter how hard you work. How do you identify where to target your marketing efforts accurately? You need to use your website based on how customers use the internet. If you’ve heard the phrase Search Engine Optimization or SEO, this is the process of optimizing websites that target specific search keywords. Keywords are questions or terms you put in search engines such as Google or Bing. Each keyword has a specific number of people using them every time. Knowing this number and which keywords are best suited for your business is the key to making a successful website. As an example, let’s say you are trying to build a real estate website in Denver, Colorado. A good keyword to target would be “Homes for Sale in Denver, Colorado.” The question is, how many people use this search term and how difficult would it be for me to get to the first page? The best way to answer this question is by using SEO tools such as SEMRush or Ahrefs. These tools provide you with analytics to properly set up your online marketing strategy. If you need help in using these tools and would like to get a comprehensive consultation, feel free to Contact Us for more information.
Research Web Design Platforms
Once you’ve decided your overall website design and target market, it’s time to start building your site. The next decision you need to make is the platform you are going to use to build your website. There are a lot of platforms that say you can create a site on them; an important consideration is to find out if you will own the website if you use them. The long term value of a site is the amount of traffic you generate every month. If you build a site that consistently does this, you now have a valuable asset you can sell once you decide to retire. If however, the platform owns the rights to your site, you then are unable to sell it. If you are planning to build a website on your own then I would recommend you use WordPress. The platform provides a wealth of features you can find in any other platform, and the many guides and walkthroughs in YouTube can help you get started. If you need help setting up your website, you can also consider hiring our team to help walk you through the process.
Decide on a Theme and Start Building
Once you have your platform, it’s time to research the process of using that platform to build your site. There are many publicly available resources online to help teach you the steps involved in making a site. Going to YouTube and watching tutorials is the easiest way to get step by step guides on building a website. If you have particular themes, designs, and features you want to use, there are a lot of helpful guides you can find on the internet.
Publish your Site
Once you’re happy with your website build and are ready to share it to the world, it’s now time to publish. Before proceeding with the release, make sure you double-check your links, widgets, content, and other site features to make sure there are no errors. Once published Google algorithms and will start going through your website to see if you should rank on the keywords you targeted. It usually takes three to six months for a site to begin ranking. If you built articles targeting keywords that are not competitive, you might be able to rank sooner. If you have the budget for it now is the time to start advertising your website. Creating social media links, getting listed in directories, building backlinks, and paying for Google Ads are some of the ways you can get faster results on your site.
Should I hire a Web Designer?
If you found this blog post helpful and you decide that you want to hire a team of professional web developers to help you design and build a custom website, we hope you would consider us for the job. We have worked in the industry for many years and have successfully helped our clients effectively plan and implement their online marketing strategies. Please feel free to Contact Us today for a no-commitment inquiry, and we’ll be happy to answer any questions you have.
How We Work
1. Investigating the code and structure. 2. Fixing the codes according to the criteria. 3. Continuous optimization and link building.