Search Engine Optimization

Search Engine Optimization (S.E.O)

Search Engine Optimization is the various steps involved websites can do to rank in multiple search engines such as Google and Bing. The efforts you put into SEO directly affect how much traffic or potential customers can find on these search engines. If you have a website or are planning to get one, SEO is one of the most critical factors you need to consider.

Our guide provides a beginner-friendly tutorial on practical steps you can take to improve the SEO-value of your website. Although not as in-depth as other guides on the internet, we’ve created the following tips for people who have very little or no experience with SEO. If you would like a more comprehensive tutorial, custom-made for your website, please feel free to Contact Us today.

On-page and Off-page SEO

On-page and Off-page SEO are the two primary classifications of things you do for your website to improve its SEO value. On-page SEO tasks involve specific changes and content you have on your website. Off-page SEO, on the other hand, means all the efforts done outside the website. These include social media marketing, advertising, link building, guest blog posts, and more. The combination of both will help Google identify your business.

Keyword Research

The best way to start your SEO adventure is by doing keyword research for your website. Keywords are a set of words people put into Google to answer their questions. All keywords put into Google have a specific number of people using them every month. Knowing which keyword your business needs to target is an excellent indicator of your online marketing efforts. As an example, let’s say you’re a business who sells houses in Houston, Texas, a good keyword to target would be “Homes for Sale in Houston, Texas.”

How would you identify the number of people using this keyword in Google every month? How would you know how difficult it would be to rank for this keyword? To answer these questions, you will need to use an SEO tool such as Ahrefs or SEMRush. Our previous example, “Homes for Sale in Houston, Texas,” has a volume of 9,900 users every month, which is suitable for the real estate industry. However, their difficulty is at 82.23 out of 100. This means that if you make content for this keyword, it is highly unlikely you will rank on the first page. You want to find keywords that have a balance between its volume and difficulty rating to make sure your efforts are well worth your time. You can instead target specific neighborhoods such as “Homes for Sale in Hidden Valley, Houston, Texas.” The keyword has a few hundred users every month, but the difficulty now is down to 3 out of 100. You can rank effectively for this keyword by building good content and other off-page SEO efforts. The trick is targeting as many keywords that have low difficulty as possible.

SEO-friendly Content

Now that you have a keyword, you want to work with, what should you do next? The next step is to write a blog post or a website page that is specially made to rank for that content. To do this, first, we’re going to check out our competition. Go to the keyword you want to use on Google and open the first ten results. Next, use a tool such as wordcounter.net to identify the number of words they have on their article. Now let’s say the average is about 500 to 600 words for each article, then making content that has more words would be your goal.

Second, write an article on the topic to showcase your knowledge of the subject matter. Once you’ve reached your target word count, it’s now time to check the content. There are many tools you will want to use to make sure you have written good content. The first is a tool that checks your Grammar, such as Grammarly, the second is a tool that checks your SEO quality, such as Yoast.

Link Building and Guest Blog Posts

Once you’ve published the blog post from the two steps above, the next thing we do are a few Off-page SEO processes to improve the SEO-value of your page. There are a lot of ways to do off-page SEO, but we’re focusing on two of the simplest. Link Building is you making backlinks from other websites that go directly to your web page. Perfect examples of these are creating Social Media Posts that go to your article or posting on forums that link back to your site. You need to make sure that you are using backlinks appropriately, as spamming these can lead to your page getting a negative score.

Guest Blog Posts is another excellent way to add Off-page SEO value for your website. The purpose of a guest blog post is to leverage on the existing authority of a good website to add value to yours. You will have to contact sites you think has access to an audience that would be interested in your business. They usually will allow you to create a guest blog post for a specific fee. Alternatively, you can create a few blog-only web 2.0 sites that link bank to your current websites. You write a new article similar to your original post and add backlinks to them. Platforms you can use for your web 2.0 site include Blogger.Com, Wix, Weebly, Tumblr, and more.

Should you Hire an SEO Expert?

The question of should you hire an SEO expert is typically based on whether or not you want to invest time or money on your website. If you have a low budget and would like to do everything yourself, following the three SEO processes above are excellent ways to improve your SEO value. If you are quite busy and would like to hire someone instead, our team can help you with your online marketing efforts. We can create a custom-designed SEO strategy for your website to help you get in front of your target audience. If you have any questions regarding the process, please reach out to us by sending us an email today.
How We Work
1. Investigating the code and structure.
2. Fixing the codes according to the criteria.
3. Continuous optimization and link building.